Family Owned Apparel from Boston

Where locals shop and visitors discover the authentic spirit of Boston.

CUSTOMER REVIEWS

★★★★★
super cute shop that designs some of their own clothes!
Kerri
Jersey City, NJ

★★★★★
Such a cute shop with the best unique local-themed items. I got a sweatshirt and it’s so soft!!!
Allison
Boston, MA

★★★★★
One of those North End shops you walk into casually and immediately want everything. Genuinely friendly staff. A great stop whether you’re local or just visiting.
Valentina
Tuscany, Florence, IT

★★★★★
Such an iconic Boston gift shop. inventory, staff, location, vibes, all top notch. would recommend for anyone who needs Boston gifts or cool things to keep for themselves or who just wants to be in the proximity of something very cool.
Lauren
Toronto, ON, Canada

★★★★★
This shop is such an unexpected find in the North End! the coolest curated vintage Boston merch, New England preppy & trendy sweaters, crewnecks, Italian-inspired gifts.
Lisa
Boston, MA

OUR BEST SELLERS

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Dump Him T Shirt

$32.00

Sold Out

Custom Ciao, Boston Mini Canvas Tote

$45.00

Dark Blue Boston Lobster Mockneck

$65.00

Holy Cannoli Chocolate Chip Claw Clip - Cellulose Acetate

$31.00

Boston Sketchbook Graphic T-Shirt

$31.00

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22 products

OUR STORY

Our family has called the North End home for over 35 years. Our shop tells the story of what makes Boston special, by highlighting local vendors and products with a splash of North End charm.